Bespoke MarTech systems for agency new business - set up properly, and built for your team to own.

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Let's build your system

Lucia Systems turns your new business strategy into systems your team actually uses.

I come in, audit your existing setup, and build the right integrated systems for your agency.

Then I’ll train your team to run them - no long-term dependency on me.

❋ Turning judgement into repeatable execution

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Why Lucia Systems exists

Without the right systems, good strategy doesn't translate into repeatable action. Outreach is inconsistent. Data lives in the wrong places. Tools aren't connected. The team knows what they should be doing - they just don't have the infrastructure to do it reliably.

Lucia Systems exists to fix that. Practically, permanently, and without over-engineering it.

Most agencies don’t struggle with ambition. They struggle with consistency.

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No black boxes. No over-engineering. No long-term dependency.

〰️ No black boxes. No over-engineering. No long-term dependency.

What I build:

Bespoke growth infrastructure designed around how agencies actually sell and operate today, including:

  • Most CRMs are set up for how someone thinks agencies sell, not how they actually do. We build yours around your real sales behaviour - so your team uses it consistently, not just when they remember to.

  • We set up workflows using tools like HeyReach, Dripify, Klenty, and Instantly - designed to create genuine connections, not spray and pray. Quality of conversation over quantity of contacts.

  • Disconnected tools create inconsistent outreach and lost opportunities. We build stacks where everything connects - so data flows, reporting is automatic, and nothing falls through the gaps.

  • We integrate AI tools to remove manual effort - prospect research, CRM updates, follow-up prompts - and free up your team's time for better decisions. Not to generate generic outreach or create noise.

  • Everything we build comes with clear documentation and full training. Your team will understand how it works, how to run it, and how to adapt it as your agency grows. No black boxes. No over-engineering.

Everything is practical, human-led, and built to be used - not admired.

A black and white pop art style illustration of a person holding a megaphone to their mouth, with red curved lines emanating from the megaphone indicating sound.
A woman teaching a class at a whiteboard with a diagram. In the foreground, two students are listening. A sticker with a hammer and text that says 'Ownership, not dependency.' is overlayed on the image.

I will come in and:

  • Audit your current MarTech setup - what's working, what's wasted, what's missing

  • Design a bespoke integrated system built around how your agency actually sells

  • Build and configure your CRM (Pipedrive, HubSpot, or equivalent)

  • Set up LinkedIn outreach workflows using tools like HeyReach or Dripify

  • Configure email sequencing through platforms like Klenty or Instantly

  • Integrate AI tools where they genuinely add value - not for the sake of it

  • Train your team to use everything confidently and consistently

Systems should support judgement - not replace it.

Let's build your system →

Who Lucia Systems is for

This works best for agencies that:

  • Have a growth strategy but lack the systems to execute it consistently

  • Are using multiple tools that don't connect - or aren't being used properly

  • Want to reduce founder dependency in new business

  • Are ready to invest in infrastructure that compounds over time

  • Value a system their team owns, not one that requires ongoing external support

Ownership, not dependency.

Ownership, not dependency.