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Growth advisory for founders and boards who want real momentum - not theory.

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❋ This is not legacy board advisory.

It’s hands-on growth leadership shaped by 25 years inside agency new business - across every discipline, every growth stage and the realities of today’s market.

Lucia Advisory brings commercially grounded, hands-on growth guidance to agency founders and boards.

This is not a traditional board advisory role. It's not retrospective. It's not shaped by how agencies used to grow.

It's direct, relevant, commercially focused support - from someone who is still working inside agency new business, not looking back at it.

Why Lucia Advisory is different

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Experience matters.
What it’s based on matters more.

Most advisory models were built for a different era - shaped by past success rather than current market dynamics, and often disconnected from the day- to-day commercial reality founders are navigating.

Founders don't need retrospective opinions from someone who sold their agency a decade ago. They need clear commercial judgement from someone who has won and lost pitches, built pipelines, and navigated change across every agency model - and applies that experience in real time, against today's market.

Growth doesn't come from hindsight. It comes from experience - applied now.

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What I help with:

  • Clear, commercially grounded input to help you:

    • Make better growth decisions, faster

    • Pressure-test strategy against today’s market reality

    • Focus on what will genuinely move revenue

  • Practical guidance on:

    • Positioning and differentiation that works in today’s market

    • New business models that fit your agency's stage and structure

    • Founder-led sales - evolving it without losing what makes it work

    • Pipeline, conversion, and client retention

  •  Support to:

    • Move from opportunistic to intentional growth

    • Reduce reliance on individual rainmakers

    • Build repeatable commercial habits and systems

How I  Work

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This isn’t a playbook. It’s situational, tailored advisory.

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I work alongside founders and boards as a growth partner - bringing clarity, momentum, and commercial discipline when decisions matter. Engagements are high-impact, candid, and directly applicable. No theatre.

Ways to work with me:

  • Ongoing, hands-on advisory for founders who want a trusted growth partner in their corner. Best for founder-led agencies at a growth inflection point.

  • A modern alternative to the traditional non-exec role - bringing current agency growth experience into board-level discussions. Best for independent agencies with active boards.

  • Focused input on a specific growth question or decision point. High impact. No theatre. For founders who need clarity fast.