❋

Growth advisory for founders and boards who want real momentum - not theory.

Book a call 
❋ This is not legacy board advisory.

It’s hands-on growth leadership shaped by 25 years inside agency new business - across every discipline, every growth stage and the realities of today’s market.

Lucia Advisory brings commercially grounded, hands-on growth guidance to agency founders and boards.

This is not a traditional board advisory role. It's not retrospective. It's not shaped by how agencies used to grow.

It's direct, relevant, commercially focused support - from someone who is still working inside agency new business, not looking back at it.

Why Lucia Advisory is different

Experience matters. What it’s based on matters more.

Most advisory models were built for a different era - shaped by past success rather than current market dynamics, and often disconnected from the day-to-day commercial reality founders are navigating.

Founders don't need retrospective opinions from someone who sold their agency a decade ago. They need clear commercial judgement from someone who has won and lost pitches, built pipelines, and navigated change across every agency model - and applies that experience in real time, against today's market.

Growth doesn't come from hindsight. It comes from experience - applied now.

Book an introductory call

What I help with:

  • Clear, commercially grounded input to help you:

    • Make better growth decisions, faster

    • Pressure-test strategy against today’s market reality

    • Focus on what will genuinely move revenue

  • Practical guidance on:

    • Positioning and differentiation that works in today’s market

    • New business models that fit your agency's stage and structure

    • Founder-led sales - evolving it without losing what makes it work

    • Pipeline, conversion, and client retention

  •  Support to:

    • Move from opportunistic to intentional growth

    • Reduce reliance on individual rainmakers

    • Build repeatable commercial habits and systems

How I  Work

This isn’t a playbook. It’s situational, tailored advisory.

I work alongside founders and boards as a growth partner - bringing clarity, momentum, and commercial discipline when decisions matter. Engagements are high-impact, candid, and directly applicable. No theatre.

Ways to work with me:

  • Ongoing, hands-on advisory for founders who want a trusted growth partner in their corner. Best for founder-led agencies at a growth inflection point.

  • A modern alternative to the traditional non-exec role - bringing current agency growth experience into board-level discussions. Best for independent agencies with active boards.

  • Focused input on a specific growth question or decision point. High impact. No theatre. For founders who need clarity fast.