Lucia is a growth partner for modern agencies - founded by Lucy Snell
Not advising from a distance.
Image courtesy of Neil Stoddart, Agency Hackers’ official photographer.Lucy brings over 25 years of hands-on new business experience, working directly inside the agency market across every discipline and every growth stage. Not consulting from the outside. Not drawing on how things used to work. Actually doing the work, in the market as it exists today.
That's what Lucia is built on - and it's what makes us different.
Lucy brings over 25 years of hands-on new business experience - working directly inside the agency market across every discipline and every growth stage, from start-ups to global networks.
She has partnered with some of the industry's most respected agencies - including Wolff Olins, Coley Porter Bell, and Conran Design Group - as well as ambitious independents and founder-led businesses across the full marketing mix.
That experience shapes everything Lucia does: strategy informed by real buying behaviour, advice grounded in execution, and systems designed for how teams actually operate now.
Lucia doesn't trade in generic frameworks or inherited playbooks. We focus on what's relevant, what's practical, and what will actually move your business forward.
Experience without nostalgia
Not advising from a distance.
Working from the inside.
Credibility, quietly earned
Featured three years running in The BD100
Named one of Creativepool’s Top 25 Business Development Directors
Mentor to emerging female talent through Bloom UK and The Girls’ Network
These acknowledgements matter - but they are not the work itself.
The work lives in decisions made well, systems that hold, and growth that compounds over time.
Outside the work
When she’s not supporting agency leaders, Lucy can usually be found sea swimming, playing the piano, or discovering new places to eat.
Get in touch
If this resonates, let’s talk
Drop me a message and we’ll be in touch.