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Coaching for founders ready to lead the business - not carry it.

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❋ This is not generic business coaching.

It's founder coaching from someone who's spent 21 years building & running a business and and working alongside hundreds of founders. Delivered in partnership with The Henley Coaching Partnership.

You built the business. Now it can't grow without you.

Most founders reach a point where the thing that built the business - them - becomes the thing holding it back. Revenue's there, but it's lumpy. The team isn't quite strong enough for the next stage. Every decision that matters still routes through you.

You're flat out, and the business still isn't moving. That's the point I work with founders.

Why coach with Lucia

Coaching founders at a Henley Business Growth Event

Knowing what it takes to build a business matters.
Knowing how to coach matters more.

I co-founded Cherry in 2004 and ran it for 21 years, working hands-on with hundreds of founders across the UK and US. I know the economics, the founder psychology, the feast-and-famine treadmill - and the particular discomfort of having hired a team you don't yet trust to run things without you.

But experience alone doesn't make a coach. Good coaching is a craft - structure, accountability, the right question at the right moment, and the honesty to challenge you when it counts. So I trained with and partner with The Henley Coaching Partnership: an award-winning practice supporting 60+ businesses and 150+ founders at any one time.

You get both halves. Someone who's built and run a business, and a proven method built to get founders out of the day-to-day and back to leading.

Advice tells you what to do.
Coaching changes how you lead.

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What I help with:

  • Stop being the person every decision waits for. We work out what only you should be doing, and build the structure that lets the rest happen without you.

  • Delegation, accountability, communication and recruitment - for you and your senior team. A leadership layer you can actually rely on.

  •  The founder who started the business isn't the leader it needs next. We work on who you need to become, and what you need to let go of.

  • A clear three-to-ten-year vision, 90-day priorities that move you towards it, and someone holding you to them.

How it  works

Black and white graphic of a person with a raised fist holding a megaphone, with pink lines indicating sound or voice projection.

This isn’t a course. It’s coaching build around you.

We meet twice a month to work on the real challenges - your team, your decisions, your own role in all of it. Every quarter we step back, review progress and reset. In between, you're not on your own. Honest, practical and focused on you as a leader - not a one-size-fits-all formula.

What’s included: 

  • Set your vision for the next three to ten years, and the 90-day priorities that move you towards it.

  • Focused time on the growth, decisions, people and pressures in front of you right now.

  • Review progress, reset priorities and reconnect the day-to-day with the bigger goal.

  • Unrestricted access to me for the decisions that can't wait for the next diary slot.

  • Delegation, accountability, communication and recruitment - building a team that carries weight.

  • Access to The Henley Coaching Partnership's wider expertise and network of ambitious founders, with events, introductions and referrals.